Google Ads Display Advertising Certification Exam Answers

  1. Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
  2. Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
  3. Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
  4. Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
  5. Which two are available in Google Ads? (Choose two.)
  6. Which statement is true about the value of Google Display Ads?
  7. Which statement is true about Responsive Display Ads?
  8. Which statement accurately describes the reach of Affinity Audiences’ targeting?
  9. Which group would you be able to reach with a Google Display campaign using demographic targeting?
  10. Which factors should an advertiser consider when deciding on a bidding strategy?
  11. Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
  12. Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
  13. Which Display Ad format adjusts to available ad space?
  14. When should you use AMPHTML ads? (Choose two.)
  15. When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
  16. When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
  17. What’s provided by Responsive Display Ads?
  18. What’s one benefit of using responsive display ads?
  19. What’s an advantage of using Responsive Display Ads?
  20. What’s an advantage of the reach of Responsive Display Ads?
  21. What can automated bidding help an advertiser improve?
  22. Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
  23. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
  24. Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
  25. The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
  26. Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
  27. Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
  28. Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
  29. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  30. Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
  31. Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
  32. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
  33. Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
  34. Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
  35. Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  36. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
  37. Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
  38. Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
  39. Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
  40. Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
  41. Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
  42. Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
  43. Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
  44. Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
  45. Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
  46. In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
  47. How does Google Display Ads drive results every day for thousands of advertisers?
  48. How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
  49. How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
  50. Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  51. Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
  52. Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
  53. Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  54. Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
  55. Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
  56. Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
  57. Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
  58. Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
  59. Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
  60. As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
  61. Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
  62. Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
  63. Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
  64. Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
  65. A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
  66. What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
  67. What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
  68. Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
  69. Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
  70. Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
  71. A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
  72. Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
  73. What’s an advantage of Responsive Display Ads?
  74. Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
  75. Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
  76. Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
  77. Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
  78. How does Google Display Ads help advertisers meet their marketing objectives and drive results?
  79. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
  80. Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  81. Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
  82. What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
  83. Which Display Ad format runs in both native and non-native inventory?
  84. Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
  85. Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
  86. What is a key benefit of Smart Display campaigns?
  87. Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
  88. Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
  89. Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
  90. Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
  91. Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
  92. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
  93. When should you use responsive display ads?
  94. You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
  95. What’s a key benefit of Responsive Display Ads?
  96. Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
  97. What’s one reason to use a responsive display ad for your campaign?
  98. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  99. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  100. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
  101. Why should your business use Performance Planner?
  102. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
  103. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  104. What is one way that Performance Planner helps businesses increase sales?
  105. What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  106. What does Performance Planner automatically do?
  107. What can the Performance Planner recommend?
  108. What can the Performance Planner assist you with?
  109. What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
  110. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  111. Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  112. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
  113. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  114. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
  115. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
  116. Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
  117. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  118. How does automating your bid contribute to a successful Google Ads campaign?
  119. How can Performance Planner serve your business?
  120. Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  121. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  122. Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
  123. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  124. Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
  125. What’s a characteristic of Responsive Display Ads?
  126. Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
  127. Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
  128. Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
  129. While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  130. Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
  131. Why is using the performance targets feature after utilizing the Performance Planner recommended?
  132. A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
  133. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
  134. Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
  135. Which type of automated bidding strategy is Target return on ad spend (ROAS)?
  136. Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
  137. Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
  138. What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
  139. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  140. How do Responsive Display Ads use automation?
  141. What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
  142. Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
  143. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
  144. What is a best practice for building ads using the Ad gallery?
  145. What functionality applies to HTML5 ads?
  146. In order to use Conversion Optimizer, an advertiser must:
  147. You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
  148. You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
  149. John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  150. You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
  151. Which ad format is recommended for building awareness?
  152. Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
  153. If John is setting up a new video campaign, which manual bidding strategy should he use?
  154. When should you use automated bidding?
  155. A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
  156. Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
  157. You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
  158. James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
  159. In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
  160. You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
  161. What is the reach of the Google Display Network?
  162. There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
  163. James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
  164. If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
  165. What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
  166. You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
  167. Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
  168. You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
  169. Which remarketing list segment will typically have the highest volume of viewers?
  170. Which manual bidding strategy can you use to increase your reach?
  171. In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
  172. How many websites are part of the Google Display Network?
  173. What targeting options are available on the Display Network? (Choose 2)
  174. Which ad format is recommended for driving action?
  175. What does remarketing allow you to do? (Choose 2)
  176. What are the key benefits of using the Google Display Network? (Choose 2)
  177. Which bidding strategy should use you if you want to increase revenue from your ad spend?
  178. You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
  179. Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
  180. You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
  181. What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
  182. “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
  183. A custom Lightbox ad must have a format hosted in:
  184. A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
  185. A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
  186. A Ready Lightbox ad can contain:
  187. Ads are likely to be most contextually relevant to the sites on which they appear when using:
  188. Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
  189. An ad may not appear correctly on mobile phones if it:
  190. An ad’s Quality Score on the Display Network will affect:
  191. An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
  192. An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
  193. An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
  194. An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
  195. An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
  196. An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
  197. An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
  198. An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
  199. An advertiser who wants to target specific categories of video content on the Display Network should:
  200. An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
  201. An advertiser would benefit from using affinity audience targeting if they want to reach people:
  202. Cost–per–thousand impressions (CPM) bidding is only available for:
  203. Display inventory on the Display Network is published by AdSense or:
  204. Dynamic remarketing lets an advertiser:
  205. For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
  206. For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
  207. For an advertiser focused on branding, what are the key success metrics?
  208. Frequency capping gives advertisers the ability to specify a limit to the number of:
  209. Frequency capping limits the number of times:
  210. Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
  211. How does an extension work on a Display ad?
  212. How long should advertisers wait after creating a new Display campaign before analyzing its performance?
  213. If a display ad appears “above the fold,” this means that it:
  214. If a display ad has been disapproved, how do you submit a request for another review?
  215. If an advertiser chooses to run ads in image formats, Google will:
  216. If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
  217. If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
  218. If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
  219. If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
  220. In order to use remarketing with Google Analytics, you need to:
  221. In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
  222. In–market audience targeting consists of people:
  223. Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
  224. Managed placements allow advertisers to:
  225. On the Display Network, enhanced cost–per–click (ECPC) automatically:
  226. Remarketing is targeting ads to people who’ve already visited:
  227. Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
  228. Targeting by topic is a good strategy if your client wants to:
  229. The Ad gallery allows advertisers to:
  230. The dynamic remarketing tag collects data such as:
  231. To raise awareness of what you’re advertising without limiting who might see your ads, you should:
  232. True or False: An advertiser can target mobile apps via AdWords.
  233. View–through conversions are available only to:
  234. Viewable cost–per–thousand impressions (vCPM):
  235. What can you do by creating a separate campaign that’s targeted only to the Display Network?
  236. What’s a best practice for building ads with Ad gallery?
  237. What’s a best practice for creating an effective ad with Ad gallery?
  238. What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
  239. What’s something you can do in Ad gallery to enhance a dynamic display ad?
  240. When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
  241. When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
  242. When creating a display ad, Ad gallery lets you:
  243. When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
  244. When planning a campaign, the first thing an advertiser thinks about should be:
  245. When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
  246. When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
  247. Where can you place a client’s image and video ads?
  248. Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
  249. Which allows advertisers to see which sites referred visitors with the most time spent on site?
  250. Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
  251. Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
  252. Which bidding option is best suited for an advertiser focused on branding goals?
  253. Which bidding option is best suited for an advertiser focused on direct response marketing goals?
  254. Which bidding type is only available for ads on the Display Network?
  255. Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
  256. Which feature applies to the Display Network but not the Search Network?
  257. Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
  258. Which functionality applies to HTML5 ads?
  259. Which is a benefit of using a Lightbox ad?
  260. Which is a benefit of using display advertising with Google to build brand awareness?
  261. Which is a method for evaluating performance of engagement ads created with the Ad gallery?
  262. Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
  263. Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
  264. Which practice would be acceptable under Google’s editorial and technical requirements?
  265. Which practice would violate Google’s editorial and professional requirements?
  266. Which report is helpful when using site and category exclusions?
  267. Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
  268. Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
  269. Which tool works best to help advertisers automatically find and bid on relevant placements?
  270. Which would contribute to a higher Quality Score for a display ad?
  271. Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
  272. Why is it recommended to separate Display Network campaigns from Search Network campaigns?
  273. You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
  274. You might choose to use preferred layouts for dynamic display ads if your client:
  275. You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
  276. Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
  277. Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
  278. Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
  279. Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
  280. Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
  281. Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
  282. Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
  283. Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
  284. Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
  285. Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
  286. Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

Google Ads Search Advertising Certification Exam Answers

  1. Why is Google Ads a viable option?
  2. You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
  3. You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
  4. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
  5. You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
  6. You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
  7. Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
  8. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
  9. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  10. Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)
  11. You’d like to improve an ad’s perceived quality during an ad auction.What aspect of the ad will be most beneficial for you to work on?
  12. You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
  13. You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
  14. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  15. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
  16. Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?
  17. Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
  18. With Similar Audiences, which Google product is included when finding new people with similar profiles?
  19. With Dynamic Search Ads, what does the advertiser provide?
  20. Why should your business use Performance Planner?
  21. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
  22. Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
  23. Which user type would the Google Ads system closely match as an Affinity audience?
  24. Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
  25. Which statement is true about serving relevant ad extensions?
  26. Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
  27. Which is required for an ad to be served to a user?
  28. Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
  29. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  30. When should you use Remarketing Lists for Search Ads?
  31. When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
  32. When creating an ad, how does Greg know what it will look like to his potential customers?
  33. When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
  34. When are automated extensions, such as Seller Ratings, shown?
  35. What’s the primary benefit of using structured snippet extensions in your ads?
  36. What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
  37. What’s an example of an effective callout extension?
  38. What’s an accurate description of callout extensions?
  39. What’s a key objective in delivering ad extensions?
  40. What two ad extension types can also be served as automated ad extensions? (Choose two.)
  41. What Search Network text ad component provides up to three fields of 30 characters each?
  42. What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
  43. What is one way that Performance Planner helps businesses increase sales?
  44. What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  45. What is a valid recommendation that the Performance Planner can provide?
  46. What is a main benefit of using Search Audience solutions?
  47. What does Performance Planner automatically do?
  48. What does layering an Affinity audience with a broad keyword targeting campaign help you do?
  49. What does adding callout extensions to your Google Search ads enable you to do?
  50. What content could be used for a structured snippet extension?
  51. What can the Performance Planner recommend?
  52. What can the Performance Planner assist you with?
  53. What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
  54. What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)
  55. What are two main benefits of using Search Audience solutions? (Choose two.)
  56. What ad extension is only available as a full automated ad extension?
  57. Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
  58. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  59. Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
  60. Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  61. Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
  62. Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
  63. Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
  64. Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
  65. Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)
  66. Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  67. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
  68. Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
  69. Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?
  70. Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)
  71. Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?
  72. Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)
  73. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?
  74. Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?
  75. Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?
  76. Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
  77. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
  78. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
  79. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
  80. Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
  81. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  82. Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)
  83. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
  84. Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?
  85. Match these Search Audience solutions with the benefits they can bring to your campaigns.
  86. Match each ad extension with the benefit it brings to a user’s ad experience.
  87. Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
  88. Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?
  89. Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)
  90. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
  91. Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
  92. Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
  93. Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?
  94. Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
  95. Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
  96. Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
  97. Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
  98. Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
  99. John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
  100. John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)
  101. Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
  102. Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?
  103. Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?
  104. Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
  105. Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
  106. Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
  107. Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.)
  108. It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
  109. In-Market audiences would be suited to reach which user?
  110. In-market audiences allow the opportunity to specifically identify what kind of user?
  111. Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
  112. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  113. How does automating your bid contribute to a successful Google Ads campaign?
  114. How can Performance Planner serve your business?
  115. How can ad extensions contribute to increasing user engagement?
  116. Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
  117. Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  118. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  119. Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
  120. Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
  121. Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
  122. Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  123. Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
  124. Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)
  125. Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)
  126. Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?
  127. Each Similar Audience has its seed list members removed to ensure what?
  128. Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
  129. Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
  130. Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
  131. Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
  132. Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
  133. Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
  134. Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?
  135. Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
  136. Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?
  137. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  138. Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
  139. Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?
  140. As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top.
  141. As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
  142. An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?
  143. Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?
  144. After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?
  145. Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.)
  146. A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)
  147. A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?
  148. While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  149. Why is using the performance targets feature after utilizing the Performance Planner recommended?
  150. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  151. Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
  152. Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
  153. You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
  154. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
  155. You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
  156. If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  157. If you choose a target cost-per-acquisition (CPA) of £15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
  158. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?
  159. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
  160. Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?
  161. What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?
  162. A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  163. You can add a ‘+’ modifier in front of broad match keywords to…
  164. A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the user’s experience?
  165. Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data?
  166. An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?
  167. Which approach to bidding is best suited to maximize profit?
  168. An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?
  169. If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:
  170. In a Reach and Frequency report, “Frequency” is defined as the:
  171. The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}.” The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books.” In this example, how would the ad’s headline be displayed?
  172. What kind of click volume increase is likely to be immediately filtered from an AdWords campaign?
  173. You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?
  174. What is a benefit of using the AdWords Application Programming Interface (API)?
  175. You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?
  176. In order to achieve the best performance possible from text ads, which is a best practice that should be followed?
  177. How should advertisers use their websites to help them structure their accounts?
  178. How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?
  179. An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
  180. To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:
  181. Which is the quickest way to add a long list of locations to target in an AdWords campaign?
  182. Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?
  183. You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximize profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?
  184. Which AdWords feature is compatible with Conversion Optimizer?
  185. Which is a recommended action for new mobile preferred ad creative?
  186. Business listings in Google Places can be:
  187. Reviewing “Keyword details” data on the Keywords tab will help advertisers to identify:
  188. Which is the next stage of detection in an AdWords account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?
  189. You are launching a new campaign selling stylish office furniture. You would like to grow it to maximize profit for all traffic available on your current keywords. If only allowed one cycle, which order of steps below is most likely to capture the most profit?
  190. An advertiser that uses ad scheduling has a custom bid adjustment for 9pm- 12am on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How much is the advertiser bidding between 9pm-12am on weeknights?
  191. An advertiser has several keywords set to broad match and would like to see the actual search queries that triggered his ads. This information can be found in the:
  192. In a Reach and Frequency report, “Reach” is defined as the:
  193. Which feature distinguishes location extensions from regional and customized campaign targeting?
  194. How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts?
  195. What are Sitelinks?
  196. An advertiser can apply mobile bid adjustments at which of the following levels?
  197. Which determines a keyword’s clickthrough rate (CTR)?
  198. Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:
  199. Information an advertiser would find in the Change History tool would be:
  200. An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:
  201. AdWords Editor allows users to:
  202. If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
  203. Which are key elements to keep in mind when optimizing a landing page for AdWords?
  204. An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
  205. Linking your Google+ Page to your AdWords account…
  206. AdWords Campaign Experiments allow you to…
  207. How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?
  208. Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
  209. On which tab can advertisers see credits for invalid clicks within their AdWords accounts?
  210. Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on:
  211. An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
  212. You are gaining a reputation as a true wizard of AdWords and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?
  213. An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:
  214. An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease in position?
  215. Which is a benefit of using AdWords Editor?
  216. Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
  217. You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
  218. Which can be specified at the campaign level?
  219. Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?
  220. An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?
  221. Which scenario would record to two conversions (1-per-click)?
  222. Which is a benefit of linking a Google Places account to an AdWords campaign?
  223. In an AdWords account, which statistic is viewable for each ad group?
  224. How could an advertiser determine the most profitable keywords within a campaign?
  225. Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?
  226. What can be learned from a Search Funnel?
  227. If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should:
  228. An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?
  229. Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?
  230. An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?
  231. It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:
  232. At which level of an AdWords account can an advertiser make changes to network and location targeting settings?
  233. You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
  234. Each of the following are benefits you’d expect from Product Listing Ads except…
  235. A high Quality Score can:
  236. Advertisers who check web server logs may find their ads received multiple clicks from a single Internet Protocol (IP) address. This could be a result of:
  237. Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?
  238. What is the definition of actual CPC?
  239. An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
  240. Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?
  241. An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:
  242. A new coffeehouse downtown would like to run an “afternoon espresso” promotion to increase sales during the afternoon hours on weekdays. Which AdWords feature is most effective for preventing their search ads from appearing at night or on weekends?
  243. Local Google+ pages created on Google My Business can be:
  244. An advertiser gets more conversions from ads that appear to people in Paris. What should this advertiser do to try and increase the number of conversions?
  245. The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?
  246. Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
  247. Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
  248. ”Mobile app engagement” campaigns can be used to:
  249. A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
  250. A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
  251. A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?
  252. A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?
  253. A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?
  254. A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
  255. A successful AdWords text ad:
  256. A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?
  257. According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
  258. According to Google data, 70% of mobile searchers who’ve recently made a purchase have:
  259. According to Google data, after seeing an ad on their smartphone, more than half of people:
  260. According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
  261. AdWords Editor lets users do all of these things except:
  262. After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
  263. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?
  264. An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display?
  265. An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
  266. An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
  267. An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
  268. An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
  269. An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?
  270. An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
  271. An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?
  272. An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
  273. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
  274. An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
  275. Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:
  276. Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?
  277. Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
  278. Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
  279. Customers who want to increase app downloads should use which campaign type?
  280. Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?
  281. Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
  282. Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
  283. Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?
  284. Dynamic search ads would be most helpful for:
  285. Each of these are benefits you’d expect from Shopping ads except:
  286. Exact Match Impression Share metrics:
  287. Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
  288. Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
  289. Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
  290. Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
  291. High quality ratings for an ad can:
  292. How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?
  293. How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?
  294. How would you determine the clickthrough rate (CTR) for a client’s search ads?
  295. How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?
  296. If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
  297. If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?
  298. If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
  299. If you want to target ads to only people who speak Spanish, you can:
  300. If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
  301. If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
  302. In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
  303. In order to differentiate ads from those of competitors, advertisers should:
  304. Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
  305. Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
  306. Keyword Planner can do all of these things except:
  307. Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
  308. Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
  309. Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
  310. Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
  311. One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:
  312. One reason for using Conversion Optimizer is to:
  313. Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
  314. Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
  315. Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?
  316. Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?
  317. Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?
  318. The AdWords Application Programming Interface (API) allows developers to use applications that:
  319. The automated “Maximize clicks” bid strategy attempts to get advertisers the most:
  320. The format of a Shopping ad is different from that of a standard text ad in that it includes:
  321. The IP Exclusion tool allows advertisers to:
  322. The majority of consumers want ads customized to their:
  323. The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?
  324. The purpose of a developer or authentication token is to track:
  325. The strategic use of different marketing channels affects:
  326. To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
  327. To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
  328. To optimize a client’s campaign to get the most out of her mobile advertising, you can:
  329. True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
  330. True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
  331. True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
  332. What can you learn from attribution reports?
  333. What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
  334. Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
  335. Which allows advertisers to automate AdWords reporting and campaign management?
  336. Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?
  337. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
  338. Which is a best practice for creating a mobile-preferred ad?
  339. Which is a best practice for optimizing a landing page for AdWords?
  340. Which is a best practice for writing an effective text ad?
  341. Which lets you change keywords, campaigns, ads, ad groups, and product groups?
  342. Which of these statements is true?
  343. Which option can you use to capture potential business later in the day, even on a limited budget?
  344. Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
  345. Which statement about ad extensions isn’t true?
  346. Which statement is true?
  347. Why would the data for a Search Network campaign show conversions but no view-through conversions?
  348. With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
  349. Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
  350. You can add a “+” modifier in front of the words in a broad match keyword to:
  351. You can use target cost-per-acquisition (CPA) bidding to help:
  352. You can use the AdWords Application Programming Interface (API) to:
  353. You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
  354. You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?
  355. You have a friend starting her first AdWords campaign. What would you suggest about how to choose keywords?
  356. You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
  357. You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
  358. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
  359. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
  360. You might analyze exact match impression share data to get an idea of:
  361. You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
  362. You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:
  363. You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
  364. You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
  365. You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
  366. You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
  367. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
  368. You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
  369. You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
  370. You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
  371. You’re using target search page location bidding. You know it’s working because you see your ad:
  372. Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
  373. Your client sells gardening supplies online. You suggest she use sitelinks because they can:
  374. Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?
  375. Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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